Women can collectively break the cynical cultural cycle of gender prejudices if they band together. Women of the World (WOW), a global community of women, proves that this can be achieved by giving refreshing new meaning to ‘inclusion and diversity’: raising each other up and channeling the power of collaboration is how to change the equation while having fun along the way.
“We are a ‘She For She’ alliance that focuses on pro-actively developing our fellow women to do better in their professional and personal lives,” says Isa Buencamino, founder of WOW. “It’s very much a Sisterhood league at its core. We’re fostering a ‘No Judgment Zone’ kinship to rise above gender related biases, among other things.”
Sisterhood, the power of the pack, will impact — or at least influence — the changes in societal issues that negatively affect women. Discriminatory issues related to gender, under-representation in the business sectors, centuries-old cultural practices as well as self-imposed barriers that women may, consciously or unconsciously, subject themselves to can be put right.
In line with this year’s International Women’s Day UN call to “Invest In Women: Accelerate Progress” WOW is celebrating its growing sisterhood community on March 20 in a gathering dubbed “WOW Manila Soiree”.
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