Sugar Rush
Chill out in the Museum of Ice Cream (MOIC) to experience an unlimited delicious sugar rush like no other. This pink wonderland is a sweet dream space that houses multi-sensorial expressions of ice cream that appeal to multi-generational appetites.
The first MOIC was launched in New York, followed by a branch in Austin. Beyonce, David Beckham and Katy Perry are reported to be fans of this iconic attraction that has now made its way to Singapore’s sunny shores, the only one outside the USA.
(Image: MOIC Singapore)
(Image: MOIC Singapore)
(Image: MOIC Singapore)
(Image: MOIC Singapore)
Located within a 60,000-square-foot colonial barracks on Dempsey Hill, it comprises 14 multisensory and interactive installations to inspire the imagination. MOIC’s entertaining guides will take visitors on a 60 to 90-minute exploration through this enchanting space, with unlimited sweet treats to round off the experience. One of its best attractions, Sprinkle Pool, is the largest ever created and is an ideal spot for selfie or wefi.
We purchased our MOIC tickets months in advance and the long wait did not disappoint. From the moment our Grab dropped us off at the entrance on Dempsey Hill, the kids were already giddy with excitement.
Each room is dedicated to an activity, whether learning about ice cream, tasting ice cream or simply playing in all the cleverly designed ice cream installations. It ticked all the right boxes! The sugar rush and our happiness index were sky high throughout the weekend.
The colourful entrance instantly gets you in the mood for ice cream.
Appetising artworks will bring rainbow to your day.
“California Beach” sandcastle installation framed by a pink window is more than enough to make you dream of splashing on the beach.
Scream’s Diner, a yummy pit stop to taste the ice cream samplers, adorned with an old-school jukebox playing classics.
A room dedicated to moving letters, allowing you to form your favourite words, is one of the many fun activities for the kiddos.
Lights, camera, action! Sensory overload in every corner of the museum.
Patterns, patterns and more mesmerising patterns.
Make your own ice cream carts and ‘travel’ inspiration.
Love letters and more ice cream prints deck the walls.
The highlight of the museum: Large Roman-inspired sprinkle swimming pool. Yes, imagine diving into a huge tub of rainbow sprinkles!
Unicorn in spring tubes is an inviting playground to bounce and romp around.
Sugary treats to take home at the exit caps your already saccharine-filled experience. You can’t – and won’t – be able to resist buying something to mark an unforgettable museum experience.
Karmela | ws
Book a ticket | Location: 100 Loewen Road, Dempsey, Singapore | Open daily, 10:00 am – 11:00 pm. Closed on Tuesdays.